Monthly Archives: August 2017

Making Web Technology Work For Your Business

Web development covers a wide range of Internet technology, tools, and applications which aims to provide a richer and more engaging surfing experience for Web users. Broadly speaking, these new web development tools and applications are sometimes referred to as Web 2.0 technology. This label is used to describe the current iteration of the Internet, which is increasingly becoming more dynamic and interactive as compared to the static (or so-called Web 1.0) pages of the past.

Web development is a general term for describing the work involved in setting up a Web site for the Internet or for a private network. This whole range of wok can include Web design, content development, client communication systems, Web server configuration, and development for ecommerce.

Among the most vibrant sectors in development is in Internet marketing and ecommerce. The adage that the customer is always right cannot be truer since the coming of these new Internet technologies. For the first time, customers can quickly and easily give feedback to any product or service that they have used, thanks to community forums and such feedback mechanisms.

New tools in Web development allow even people with no knowledge of the various coding languages used in the Internet to set up a Web site in a matter of minutes. Customers can now maintain blogs about their favourite products or services, and can easily share their reactions to friends and the general online public. Similarly, businesses can maintain these sites to showcase their products, and they can quickly get the pulse of their target market using these Web dynamics.

Businesses can now engage consumers by getting the latest Internet tools.Site traffic can now be easily monetized using interactive tools and applications. The greatest application of Web development tools lies in customer relations – by empowering customers, businesses can develop newer and more exciting ways to tailor-fit their business for customers’ satisfaction.

Setting up an online business, or putting up an information page online is among the tasks of a Web developer. These sites can be set up to serve as a platform for sales, for advertisements, for collaboration among disparate departments, for information, or for customer relations. The entire field of Web technology is ripe for totally new solutions in producer-consumer interaction.

We Simplify Marketing (WSM) provides interactive solutions that will help small and medium companies cut across the market. With this democratization of the Internet, even small players have a chance to play with the big guys, thanks to Web development applications. As a Web development company in Singapore, WSM understands your unique business processes and accordingly develops applications and solutions that are specifically configured for your needs.

Business of Web Development

Internet reaches out to a wide audience and is used to publish personal and professional information with some engaging user experience. Web development or setting up a website or enthralling web application and hosting it on the Internet has become simpler through the use of cutting edge technology. In fact the technology is meant to be used by the web developers as well as the end users for improving the overall web experience. This trend can be seen clearly as more of websites are being posted online. The Internet can be easily distinguished from other popular technologies such as television and radio as the web gives an ample space to the user for personalization with an unlimited scope for extending their creativity and reaching out to large number of public audiences.

The Internet can be seen as a collection of a wide variety with a frequent mix of personal and professional web spaces. The Internet was meant to be a platform for imparting knowledge to the masses at the time of its birth. But now it has come a long way to be a place where the users worldwide connect, interact, and communicate themselves through websites and web applications. Today even the businesses run online with their online productivity overshadowing their real world productivity. The web has become an inimitable marketplace for people to buy and sell all kinds of products and services.

Web development lifecycle starts with the inception of a thought for having a web application that does the business processing for the individual or the company. The ideas are revised and reevaluated before going further and determining the scope and requirements of the web application. On specifying the business requirements the companies move a step ahead in starting with the actual web application development. Web development is a specialized area of work which involves an understanding of the web development technologies and all other related processes. Web developers do not automatically produce a fine website on demand. They must be communicated and made to understand the exact expectations of the web application. On learning the features and functionalities of the web application the web developers build a precise web application and deploy it online for faster business processing.

The web development technology is in itself a collection of technologies and computer programming languages that are used to create and run a computer program. Some of the popular and essential custom web application development technologies to be learnt by the web developers are HTML, XML, Flash, Perl, CSS et al. A computer language is a way to communicate to the computer by the user to process the output in accordance with the desired logic. Web application development is much more than just writing computer programs in specific programming languages and running the program to get the desired outputs. Web development is a branch of computer science that involves connecting thousands of millions of computers together and running an intercommunicating program on them.

Leaving the intricate details of the web development technology we discuss the general public usage of the Internet. Cutting edge technology today enables the end user to develop a fully functional website and publish information online. There are many content management systems like Joomla, Drupal, and WordPress that help the users get a personal and professional website and manage it free of all the inner development hassles. The web developers materialize the complexities of the web development by creating a user platform that helps the non-technical users to become web enthusiasts. Though, the technical personnel are always called up to troubleshoot problems encountered by the users.

Talking of web applications there is always a mention of fast applications that improve the user experience by processing the output swiftly and presenting it without the need of refreshing the webpage. Such client-server web applications are called Rich Internet Applications (RIA) and are built using web development technologies such as Adobe Flex, Microsoft Silverlight, and AJAX in collaboration with server-side scripting languages like ASP.NET, PHP, Ruby, and others. All the rich Internet applications are enthralling and provide an engaging interactivity to the users. A typical RIA is a web-based application that runs on the client browser and synchronizes data with the server database while functioning as conventional desktop based software. Hence the users get desktop like features and functionalities from the web.

For a professional web development company having comprehensive knowledge about the web development technologies like.Net and PHP and having significant experience and commendable expertise over developing custom web applications is a prerequisite. The web development company can cater clients globally as the company can reach out to a maximum target audience through the Internet. Before delivering the final application these companies need to look for a resounding web presence by resolving issues like browser compatibility, accessibility, and web standards. Web standards in particular have been put in place to ensure that websites meet their fundamental purpose if communicating with a user.

The business and markets for web development is not new. Web development has always been there since the time of the Internet itself just that it has evolved over the time and is accelerating its evolution every time. With custom web application development being a wide prospect, more and more web development services providers are partnering organizations around the world in getting their businesses superior web representations.

Sense Web Development Tips

Establishing a web presence for your business is key to it’s success, especially if you are in the retail industry. But just having a website isn’t enough. Here are some tips on how to make the most of your website, make it more user friendly and get more traffic.

Tip 1: Avoid using “pretty” font. I can understand the temptation to use artsy or pretty font types, but you’re better off sticking with something basic. The most important thing is that your site viewers can read your content. Avoid cursive or script type fonts.

Tip 2: If you have a shopping cart, make sure it’s visible. What’s the point in selling something on your website if people don’t know how to purchase? Make sure your shopping cart is visible from every page. The key is to increase sales not deter them.

Tip 3: Don’t use flash. Some web gurus may disagree, and I’m sure there are some crazy people who love flash. But for most people it’s a put off. Flash websites take longer to load, and often times they look too busy. Simple websites are more effective and won’t scare people away.

Tip 4: Don’t add music or sound unless it’s pertinent to the theme of your website. Most people go straight for the mute button when they open a website that has music. Think of the people viewing your website from work. Music or loud sounds will only turn them off.

Tip 5: Do include a call to action. If you have a business website, odds are you are trying to get the visitors to complete a specific action. If you want them to call, e-mail, or fill out a form, tell them! Include a strong call to action as many times as you can without sounding redundant. Make sure your call to action is in some place very visible. The top right hand corner of the page is always a good option.

Tip 6: Do use search engine optimization. So you’ve got a good website, but no visitors. The best way to change that is to optimize your site through onsite SEO and offsite SEO. Not sure what SEO is? Here’s an article that spells it out so that even a novice could understand.

Difference Between Web Design and Web Development

When you think about the difference between web design and web development you can compare it to the difference between architecture and construction. One deals with the appearance inclusive of the layout, colors, interaction between links etc related to a website or application while the other deals with the implementation or the “how” part of the process. This includes method of implementation and programming of the website or software.

When designing a website the designer must be very imaginative and creative. In addition it is necessary that the designer contact the client and fully understand what is required; the priorities and requirements. This will enable the designer to create a suitable design for the requirements. Colors also needs to be taken into careful consideration and also the appearance as it relates to the client’s marketing needs and wishes they may have..

Consider web designing for the Coca Cola Company as an example. The designer would need to consider the color and as we all know the most dominant color of Coca Cola is red. So it would not be wise for the designer to hint at the company to put another color as the more dominant one when designing their web site. Also the company’s lively and young image suggests a design that will closely match a youthful and vibrant look. This can be accomplished by adding videos, texts that has stars coming out from them and any additional graphic that will create a spark in a younger crowd.

Web development on the other hand involves implementing the design from the website design model.

The developers may need to perform a feasibility study with the designers in the initial phases of the website development. Sometimes the expectation of the designers is very high and often exceeds the limits of the technology available to the developers. Thus the developers may need to find the best way they can develop the website without interfering too much with the look and feel of the product.

As with our Coca Cola example; once the company accepts the design presented to them the designers will then present the model to the developers. The developers in turn will analyze the model and decide what is possible and what needs to be reconsidered or altered. Then an actual technical solution that best suits the design will be implemented. It is not necessary that the developers know why certain colors are preferred; they just need to follow the design specifications. However, the developer may call a meeting with the company and the designers to inform them about anything that is beyond the scope of their technology and decide on a more suitable way of developing their website.